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Facebook

Facebook provides two main marketing tools for organizations. These are Facebook pages and group. The two major differences between the two include:

  1. Unlike groups, fan pages are visible to unregistered people and are thus indexed;
  2. Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of hers/his.

Please note that the person setting up a Facebook Page or Group, will need to setup a personal Facebook account as well.

Be sure to build a Facebook page and use it to promote all your Chapters events, activities, announcements, and deadlines. There is probably no need to build separate Facebook pages for particular events; that will pull focus.

Create a Facebook Page for your LERA Chapter.

Create a Facebook Group for your LERA Chapter.

LinkedIn

LinkedIn has a business focus and should reflect more the more professional side of the Association. It's essential to have a LinkedIn presence as an organization, but subgroups can be used to generate a community for a particular event, or conversations among connections surrounding events or simply relevant topics.  This is another tool your Chapter can use for important insight into what's important to various gro

ups. Be sure to not allow the site to go un-tended for long periods of time or allow spam to build up.

Create a LinkedIn Group for your LERA Chapter.

Both Firefox and Internet Explorer have LinkedIn toolbars to allow you to post a discussion to multiple groups at once - this is very handy!

YouTube

YouTube allows you to create a channel for your event or community where you can post promotional and informational videos. For events, be sure to post videos about the destination or conference center. Tag all the videos for search engine optimization. Make sure you don't create a channel until you have a cashe of videos to populate it, or ignore your channel once it's created. Be sure to link to it from content on your website and/or put a player on your site.